Educational Products From Bill Poulos

Bill Poulos began helping regular folks learn how to trade the markets in 2001 when he started his company, Profits Run, Inc. Bill’s training is based on his real-life experience & wisdom. He’s been trading the markets since 1974.

Here is a description from Bill in an interview done in 2018 on his thoughts about creating products:

Back in 2001 when I retired from my day job, I wanted to find a way to help as many people as possible—doing something I thoroughly enjoy.

That would be trading in markets.

Because all my life I traded in markets on the side, more as a hobby, but then as time went on I got further in to it.

I made every mistake you could possibly make and so I thought it would be a good idea to start a business where I could teach people the right way to trade and avoid making all the mistakes that I made.

So since 2001, through Profits Run, we have helped over 100,000 people world-wide, in 50 countries become better, smarter traders by offering over 30 different products and services, depending on what any one individual would find interesting.

For example, some people like to trade Forex, and so we developed an array of related products—from day trading, to end of day trading, to home study courses.

Other people like ETFs, so we have ETF programs.

Other people like options, stock options, and so on.

We probably have something for every type of trader that’s out there.

Risk Management

The underlying principle supporting all of these products and services is risk management.

If you don’t apply some risk management, first and foremost, it doesn’t matter whether or not you have the best trading method on the planet, you will probably end up losing money.

We emphasize risk management on every one of our programs and services.

That means knowing risk and appropriate percentage of your trading account size you want to trade.

It’s about as simple as that but it’s the bane of most traders because they don’t follow their rule, and they end up losing.

Popular Products and Services

The popularity of products and services changes over time.

For example:
10 years ago, Forex was the rage out there in the market.

To satisfy the need, we developed several Foreign Exchange market related products—like Property Accelerated, Time Machine, Income Management (which is oriented more towards intra-day trading), Profit Multiplier, and Profit-Caster.

Each one of those was tailored to meet the needs of a particular type of trading.

Later on, options became much more popular as more and more traders began to understand that although options certainly can be risky, like any investment vehicle, with the proper application, they can actually be less risky.

So, we developed courses like Options Profit Mastery, which is really a college-level, masters-level course on learning the top 12 options strategies.

We have Instant Options Income, that’s aimed at credit spread trading.

We have Options Income Manager, for excellent trading with options calls and puts.

We have the 2030 Wealth Trader.

We’ve got the Gold and Silver Trend Trader.

All of those are options related programs or advisory services.

Providing Advisory Services

With an advisory service, the first thing we do is get inside the head of the would-be prospect, the person that’s going to find this service, and make sure this meets their needs.

So, what are their needs, comes first and foremost.

Generally, that falls into a couple of key principles.

One, is to be crystal clear about how the user is to execute any orders that the service recommends.

The other is to be crystal clear about risk management.

How much should I risk on this trade?

What does risk mean?

How do we mitigate risk, if the trade’s going against us?

And then thirdly, what particular stocks are the best trading vehicles for these different options strategies?

Because, while there are thousands of stocks and thousands of options, many thousands of options traded relative to those stocks, there’s only a few, at any point in time, that are worthwhile.

It’s all about how do you zero in on the select few.

The best of the best at a point in time, and that changes.

It changes almost from week to week.

Those are the key things in providing an advisory service.